Please help us to update the requirement analysis
We use the requirement analysis to develop products that are just right for your specific needs. Please help us with this task. We invite you all as potential users to respond so we can adapt the tools and services to your specific needs. Interested? Contact Leanne Loijens ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ;  +31 (0) 317 473 300).

Requirement analysis
Potential users of the tools and services developed during the ICE project are producers of consumer products and market research companies. To investigate the main needs of potential users, the ICE project started by collecting requirements for tools and services to observe consumer behavior. We used a number of sources: :
• web survey amongst potential users
• personal interviews with potential users
• input from project partners.

What do potential users?!
The results show that potential users are seriously interested in tools and services to study consumer behavior in a real-life context. They find detailed video-observations very relevant to increase insight in behavior such as eating, drinking, product usage, and product selection. Furthermore, they are interested in information about what someone is looking at, what the emotional state of the consumer is, and the location of the person. Topics of interest are for example how people move through a supermarket, the order in which they select food in a self service restaurant, and how the presence of other people influences this behavior. The potential users stressed the importance of automatic data collection. However, measurement systems should not be so invasive that the measurement causes stress or otherwise influences the test-results. Furthermore, privacy of the test participants is an important issue, especially when a video set-up is used.

Trends in consumer behavior research
Finally the respondents mentioned important trends in consumer research and the development of consumer products. One of the main trends is the increasing importance of well-being: consumers want healthy food products, but convenience and taste should not suffer. There is a growing interest to detect how consumers feel after they have consumed a product. Producers also increase their focus on elderly homes, though specific target groups such as athletes, patients and children are also still very important. Finally there is an increasing interest in sustainability.